I've spent my career finding the balance between the rigor of my time at Apple and the agility of the startup world. I've found my sweet spot at the intersection of both, building things that are as intentional as they are functional.
Recently, I've been drawn to the ‘unsolved’ parts of daily life: those small, annoying frictions that we usually just learn to live with. I've been using AI as a tool to bridge those gaps, building things that feel less like a feature and more like a relief.
Case study
SCHEDULED
A better way to manage time. A calendar built around trips, not appointments.
Case study
STYLED
Every hair-color formula, tied to the client and the visit. Nothing gets lost between sittings.
